
This Poignant Conversation of Dr. Sara Al Madani and Her Mother Will Make You Call Your Mom Right Now

Perfumes are so deeply personal, and have the power to trigger emotions and evoke memories of cherished moments and relationships in your life. And what’s more significant than the special bond between a daughter and her mother? Do you recall your earliest memory with the most important woman in your life? Is it her smile, her touch, or her smell? Rasasi, the family-owned, Middle Eastern perfume house, with 40 years of mastery in perfumery, certainly understands the importance of the extraordinary bond a daughter shares with her mother, celebrating the unique relationship through their iconic line-up of fragrances.
In the sweet video above, ahead of Mother’s Day (March 21), Emirati entrepreneur Dr. Sara Al Madani and her mother open up about the significant role fragrance plays in Arab culture, passing down timeless scents through generations, and their favorite perfume from Rasasi’s inimitable range of fragrances.
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