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Nike’s New Middle Eastern Squad are Set to Empower

Courtesy of Nike

It’s no secret that sporting giant Nike and powerful women go hand in hand. Middle Eastern women in particular. Collaborating with six influencers from the region for its latest Chrome Blush collection, the aim is to bring women from all walks of life together to “Just Do It.” The brand’s slogan supports the push for women of different backgrounds and walks of life to come together and inspire each other.

Courtesy of Nike

The women include fashion influencer and entrepreneur Lana El Sahely, aerial yoga specialist Yasmin Baker, artist and designer Balqis Alrashed, yoga instructor Karen Mattar, and blogger Taiba Al-Nassar. By styling the latest pieces in their own ways, the women showcase how sport for them is not just a hobby but a lifestyle, too.

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