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Audacious Jewels, Raw, Yet Refined


Suzy with Ara in his São Paolo studio Credit: @SuzyMenkesVogue

Kate Moss came straight from the airport, so you are not the only one,” said Ara Vartanian as I arrived at his top-floor São Paolo studio, with its precious stones, striking jewelry and – when the Brazilian designer flung open a door – its 30 workers in a room looking over the tree-filled city.


Kate Moss wore the 18-carat white-gold, emerald and smoky and white diamond “Hook” earrings to the 2016 amfAR event in São Paolo. Credit: Getty/Ara Vartanian

Now Kate and her friend Naomi Campbell no longer have to go to Brazil to track down a piece by Ara.

“Ara Vartanian” is written discreetly above the door of his London store, where textures of Brazilian stone and wood offset the sparkle of two-finger double rings and gems that snake around ear lobes. Open since the late summer in Bruton Street, a small road off Berkeley Square, it is housed in the former garage of advertising magnate Maurice Saatchi. Now his many customers from across Europe can visit to take advantage of the “Brexit” fluctuation of the pound sterling and save up to 30 per cent.


Ara outside his London boutique on Bruton Street, which opened in the summer Credit: Vogue Brazil

From this week, there is yet another London destination as Harvey Nichols opens its re-furnished jewelry rooms with Ara Vartanian in prime position. He joins Annoushka, Marco Bicego, Talisman Gallery and six other forward-thinking jewellers to give accessories in the Knightsbridge store a more contemporary, cool, and innovative touch.


In the London store, a slice of blue crystal offsets the translucent tourmaline and diamond jewels Credit: @SuzyMenkesVogue

But in spite of these international adventures, this Brazilian jeweler’s heart is on one thing: the stones and how to set them.


Ara at his desk in his São Paolo studio, surrounded by a collection of stones Credit: @SuzyMenkesVogue

“In practically everything that you see, the stone comes first,” said Ara, who had nuggets of amethyst, emerald, sapphire and tourmaline laid neatly on his desk in his São Paulo design space.
“I put this in front of me and ask, ‘What am I going to do with this stone? A pendant? A ring? Or a one-side earring?’” he explains. “It depends on how I feel at that particular moment, because every day is different, everything is handmade – I can explore and not do repeat pieces. It is important for me to give a jewel an ingenious design. If I am free to explore, explore, explore – it sometimes goes Boom!”


Dakota Johnson wearing Ara Vartanian’s white diamond and emerald hook earrings set in yellow and white gold Credit: Getty/Ara Vartanian

I ask Ara about the emerald earrings that are hanging like ripe fruit from their narrow top; and enquire about the pair of grass-green oval stones, laid flat in his palm as we circle the workroom.


Ara shows Suzy two prized pear-shaped emeralds in his São Paolo studio Credit: @SuzyMenkesVogue

“It’s a pear shape – there don’t have to be too many ingredients; just a few that are cooked right,” the jewelry says, explaining over lunch the fastidious care he takes not just in how the jewelry is made, but with its provenance and composition, using software developed for future identification of each major stone.


Naomi Campbell at the 2016 amfAR event in São Paolo wearing Ara Vartanian’s double-necklace of white diamonds set in 18-carat white gold, with tourmaline pendants from the Brazilian state of Paraiba Credit: Lou Prezia

As I look around, this office-come-workshop gives the impression of a stylish living room, with its eclectic collection of objects and furnishings. They are primarily Mid-Century Modern designs of wooden yachts or boat-shaped sofas that have stood the test of time. Or, as Ara puts it, “back in the days that you knew that things were made to last”.


The “Octopus” ring features a tourmaline from the Brazilian state of Paraiba, and white diamonds set in 18-carat gold Credit: @SuzyMenkesVogue

While working on the singularities of each stone and accepting their individuality, Ara also has some signature pieces, as such the “Octopus” and “Shark” rings, and more particularly his concept of turning diamonds upside down or using a hook fastening to spread the weight of dramatically placed stones in one earring.


The unisex “Shark” ring with white, black and brown diamonds Credit: Ara Vartanian

Back in London, I felt in the new store a strong and deliberate sense of Brazil in the jeweler’s choice of materials for the interior. There was the curve of corrugated stone in the entry area and more concrete worked like wood panels at the back of the display windows. Both reminded me of the architecture of Brasilia. There was also a sense of raw nature in a table designed by Ara in collaboration with São Paulo-based artist Hugo Franca, known for his “Furniture Sculptures” made from wood salvaged from forest fires and logging runs.

This table top – a fine example of the “raw and refined” inspiration of the jewelry – is 1,000 years old. A little younger (but by now “historic”) is Ara’s collection of vinyl and a record player to listen to it.

But it is the jewelry that makes the strongest impression: the double-finger ring with a spiky surface, as seen in Ara’s own biker look; the “Whip” earring with articulated joints; and, grinning like the mouth of a skull, the “Shark” rings, which he sees as the entry point to his collection (from £1,600 to £2,800).


The “Whip” earring, made with chocolate-coloured and white diamonds Credit: Ara Vartanian

The jewels are strategically displayed beside chunks of semi-precious stone that glimmer through the glass cabinets.

With Kate Moss as unofficial promoter ever since she wore his emerald earrings at an amfAR event in Brazil in 2016, and with the spread of his name and his jewels through Harvey Nichols, Ara seems to be moving forward at cosmic speed. This must be why the window display of the London store is decorated with astronauts – and the fact that he doesn’t have any store windows to dress in his São Paulo studio.


The window display of Ara’s London boutique on Bruton Street features astronaut figurines exploring a cosmos of rock crystal and high jewelry Credit: @SuzyMenkesVogue

“In Bruton Place, guys going to the pub down the road suddenly see my window and I plant a seed in the guy’s head,” Ara says. “I wanted to do something that would be enjoyable for them to see – a window of communication.”


An emerald and diamond collier Credit: Ara Vartanian


Knuckle-dusters made with emeralds, and white and black diamonds Credit: Ara Vartanian


A double-finger ring featuring a 24-carat, fancy grey, inverted diamond as a central stone Credit: Ara Vartanian


Two-fingered rings in fancy yellow and white diamonds Credit: Ara Vartanian


Three-fingered rings in chocolate and white diamonds Credit: Ara Vartanian


The emerald and diamond multi-drop “Hook” earrings Credit: Ara Vartanian


Suzy plays with the diamond, white gold and emerald “Hook” earring Credit: @SuzyMenkesVogue


Opal, white diamond, and fancy-grey inverted diamond earrings Credit: Ara Vartanian


Emerald and diamond drop earrings Credit: Ara Vartanian


Rough-hewn and laser-cut rock crystals compliment a jewelry display at Ara Vartanian’s London store Credit: @SuzyMenkesVogue


Ara instructs a stone setter at his studio in São Paolo Credit: @SuzyMenkesVogue

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