Lama Jouni launched her ready-to-wear label in November 2013 in Paris. Before pursuing her brand in Dubai, the Lebanese designer was educated in Fashion Design at Parsons Paris. She acquired her unique aesthetic while fashion styling and training under some of the most respected fashion houses, including Balmain, Rad Hourani, and Reed Krakoff.
Through her multifaceted industry experience, Jouni is ready to put forward her vision of sleek, contemporary dressing: exquisite fabrics and craftsmanship coupled with well-thought, minimalist designs that can take a woman from day to night.
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