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Sally Sarieddine graduated with a BA in Communications Arts (radio, TV, film) from the Lebanese American University, and during her years of study she focused much of her energy in theater. After graduating, Sarieddine accepted a job as Assistant Director in a local Lebanese TV station, followed later by a move to Dubai. After a series of work experiences, she signed up for fashion design courses at the renowned Central Saint Martins in London.

Nurturing her creativity for design, Sarieddine set out to create pieces of art, notably the Dr. Bag that embodies an expression of her personal message to the world through her brand LaLaQueen.

Why a Dr. Bag? Because Sarieddine is a keen meditator and energy healer, she wanted to find a way to express the marriage between healing with fashion. By bringing this into awareness, Sarieddine wants to encourage people to be mindful and express themselves responsibly, and take up their own challenge to leave a sweet piece of themselves in the world they live in.

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