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Hooked | HKD

Lebanese designer Farah Nasri pursued her architecture studies in the UAE, London, and Milan. Nasri’s studies have influenced her eye for contextualizing design. Her intent to move towards intricate and small-scale design was a natural result of her understanding of inhabiting spaces and smaller forms.

Through architecture’s 3D printing processes, Nasri attempts to answer the question: “How can classical materials such as gold and pearl be molded to appear youthful and current?” Overlapping boundaries between her background and her personal style, Nasri works through a curious process: designing jewelry pieces that sculpt the body and mold over time.

As the Creative Director of HKD, she challenges the conventional ways of making, wearing, and styling fine jewelry. Launched in 2013, HOOKED|HKD became a fine jewelry brand that focuses on creating wearable sculptures. Seductive forms make up the brand’s sci-fi aesthetic. Nasri turns to jewelry that accentuates her lines. Her jewelry is an extension of her: she eats, sleeps, showers, works, and lives in it. She is ‘hooked’: addicted to creating collectibles and stackables, and molding her body into a playful landscape.

Nasri was a finalist of the 2016 DDFC/Vogue Fashion Prize. Nasri’s line of work has been featured in Vogue, The New York Times, Vanity Fair,, Buro, Elle, Glamour, GQ, Marie Claire, ODDA, Tatler, and Condé Nast Traveller, and has been granted Vogue Italia’s Vogue Talents title in 2014.

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