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Hai Vogue: All The Brands You Need to Check Out at the Festival in Al Balad

Get ready to party with Vogue Arabia, as the highly anticipated Hai Vogue is almost here! On February 8 and 9, we are taking over Saudi’s visually striking neighborhood of Al Balad, for a one-of-a-kind block party that encapsulates the talent and beauty of the country. Expect art in all its forms, the best musicians, great food, exclusive beauty and fashion experiences, and much more. Hai Vogue will encompass several brand activations with masterclasses, photo booths, games, and interactions that will allow guests to access their favorite personalities and brands in a brand new manner. Scroll to check out which brands will be a part of the festival, and find out more about the festival schedule,  and where to get your tickets here.

brands at hai vogue

Photo: Courtesy UNESCO


The fan favorite, critically acclaimed Dyson will be joining Hai Vogue for a very special styling masterclass. Dyson’s interactive session will serve as the perfect opportunity for guests to pick up unique hair styling tricks from the experts, so you won’t want to miss this one.

Huda Beauty

Huda Kattan’s cult favorite Huda Beauty is all set to take over Hai Vogue. Expect to swatch the latest #FauxFilter Color Corrector, and learn all there is to know about the brand’s newest, most exciting drop. Guests can also enjoy electric games that may just win you some beauty goodies.


Attendees of Hai Vogue will get a chance to catch a glimpse of the latest Birkenstock collection through the brand’s playful display, adding a pop of color to the picturesque Al Balad.

House of Creed

Get ready for an olfactory treat as renowned perfume brand House of Creed joins all the excitement at Hai Vogue. The fragrance favorite will also be elevating the Hai Vogue experience for visitors with its special popsicle station.

Michael Kors

Are you ready to catch globally renowned fashion house Michael Kors at Hai Vogue? Fashion enthusiasts are bound to love the brand’s Hai Vogue station, which invites guests to take a deep dive into its history, products, and more.


If you’re a fan of AlRawabi School for Girls, get ready for an exceptional treat at Hai Vogue. The Arabic Netflix special’s Season 2 cast will be making a special appearance at the festival for an exclusive Q&A session.

Steve Madden

Known for its cheeky styles and vibrant palettes, New York-based brand Steve Madden will host a fun pop-up for Hai Vogue‘s attendees featuring a handful of gaming elements.

Kiko Milano

Italian beauty brand Kiko Milano will also be at Hai Vogue, displaying a gorgeous pop-up that’s a must-visit for makeup lovers. Expect the ultimate beauty experience, right in the heart of Al Balad.


Grab your friends and visit the booth of the German luxury leather brand Aigner. Take a seat on the logo swing and have some fun while taking Instagram-worthy pictures in front of the elegant floral arrangement.


For those looking for homegrown names, get ready to experience and swatch the newest offerings from Asteri, the Saudi Arabian makeup brand that specializes in vegan, clean beauty.

Jimmy Choo

All set to brighten up the venue of Hai Vogue, the British luxury fashion house will host a ping-pong table for guests, so get your competitive spirits up!

Joelle Mardinian

All that glitters is Joelle Mardinian — the beauty entrepreneur’s dramatic makeup picks will be on display at Hai Vogue, and guests will also get a chance to sample their favorite offerings.

Jazeera Paints

Calling all artists! Jazeera Paints will showcase a graffiti wall at Hai Vogue, giving visitors an unforgettable visual experience.

Vogue Arabia is taking over Jeddah’s Al Balad for a one-of-a-kind block party at the UNESCO World Heritage Site. On February 8 and 9, 2024, join us at Hai Vogue, where we will turn the spotlight on Saudi’s spirited youth and creative community, framed by the unique architecture and spirit of this historical neighborhood. Buy your tickets here.

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