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Gucci Kicks Off MFW with High Shine


Gucci Fall 2017. Photo by Indigital

Kicking off the third leg of the four-city fashion week tour, Gucci Fall 2017 opened Milan Fashion Week with a celebrity-packed show. On the front row, Salma Hayek, Jared Leto, and Tom Hiddleston were joined by A$AP Rocky, Florence Welch, and Alexa Chung to take in Alessandro Michele’s latest collection. The show took place on a glass enclosed runway that circled around a glittering, mirrored pyramid.


Gucci Fall 2017. Photo by Indigital

Inspired by an “alchemist’s garden,” the brand’s first combined mens- and womenswear runway showcase unfolded with a vivid lineup of botanical prints, Far East motifs, and insect appliques. Elsewhere, ‘70s and ‘80s silhouettes were served up in an explosive color palette. As for accessories, models with bleached eyebrows, glitter lips, and face embellishments showcased basket bags, book clutches reminiscent of Jane Austen novels, and sparkly sunglasses.


Gucci Fall 2017. Photo by Indigital

Comprising 120 looks, the collection showcased metallic brocade, lamé fabrics, and rainbow sequins. Notably, crystal-laden bodysuits stole the spotlight, which were layered under a plunging, embellished gown, and under distressed denim shorts worn with a “Common Sense Is Not That Common” T-shirt, adorned with the brand’s logo. The script in question was created in collaboration with photographer Coco Capitán, alongside numerous other texts; “Tomorrow Is Now Yesterday” appeared on large paper parasols, and “What Are We Going To Do With All This Future?” featured on the vinyl record invites. Michele, who sported a new cropped hairdo, sported a “I Want To Go Back To Believing A Story” T-shirt when he walked out to take his final bow.


Gucci Fall 2017. Photo by Indigital

Click here to see the full Gucci Fall 2017 Collection.

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