In a new campaign, Zendaya enters the universe of the B.zero1 collection, donning Bulgari jewelry that makes a case for minimal, geometric creations that are all about power and individuality.
At Bulgari, innovation is a daily part of life. Over the years, the Italian jewelry house has reinvented the norms of fine jewelry time and time again, proving that there’s always room for something new. Case in point: its 2024 Bulgari Icon campaign, which captures the aesthetic power of B.zero1, its 1991 release, in the most novel way.
In Bulgari’s latest campaign, American actor Zendaya takes centerstage, painting a powerful picture in shades of charcoal gray and sleek silhouettes. Complementing her look are her favorite picks from the B.zero1 Bulgari jewelry collection. Directed by Cara Stricker and lensed by photographer David Sims, the drop doesn’t just focus on Zendaya’s journey of embracing her vision, but also draws attention the many beautiful facets of the B.zero1 collection — comprising of rings and necklaces, among other must-haves — which is best characterized by its architectural shape, minimal lines and geometric detailing. It’s enough to make you want to dive into the B.zero1 universe yourself!
Get to know the iconic B.zero1 Bulgari jewelry collection better
Originally launched only as a ring, B.zero1 has slowly but surely become a symbol of Bulgari’s pioneering vision. What set the B.zero1 ring apart from others was its industrial-inspired technique, namely the Tubogas, and the Roman inscription of the Bulgari logo that runs along its exterior. Seamlessly bringing two very different creative inspirations together, the B.zero1 serves as a testimony of the beauty of dichotomy.
With time, Bulgari jewelry has only become more mindful, more innovative, and more cutting edge — and the same can be said for the B.zero1 collection. Seasons have seen the trademark piece reinvented in a myriad of ways, from volume and thickness being tweaked, to the introduction of one to four-band rings, the addition of unconventional materials like ceramic, or even the edgy rock twist, crafted via countless little metallic studs.
The 2024 B.zero1 collection, however, focuses on the original design of the Bulgari jewelry piece, elevating the classic design with playful additions. The latest B.zero1 three band ring finds itself sparkling with a refined diamond pavé setting located in a wave inside its edges, and is available in 18 kt rose, yellow and white gold. The two band rings n 18 kt rose or white gold, on the other hand, come entirely embedded with multi-sized pavé diamonds, as do the new B.zero1 earrings in 18 kt white gold.
Another covetable creation is the 18 kt white gold and diamond necklace, which allows the B.zero1 to take on the roll of a statement pendant. What’s more, additional pieces include bangle bracelets, which are all set to launch in June 2024 along with other exciting creations.