In the Mood for Love. Photo: Can Büyükkalkan. Fashion editor: Tugce Bahçıvangil. Courtesy of Vogue Türkiye
In collaboration with Unicef, Vogue Türkiye has launched the ‘Fashion United for Türkiye’ initiative – a call for the global fashion industry to unite in Turkey’s time of need. The initiative hopes to raise donations for children who have been affected by the devastating earthquake that recently struck Turkey and parts of northern Syria.
The 7.8 magnitude earthquake struck on February 6 and left tens of thousands of people dead in its wake with millions more in need of immediate aid. As Turkey and the world unite in a monumental effort for recovery there are still many in shelters struggling to survive the extreme weather conditions, with children being the most vulnerable and affected group. This is why the ‘Fashion Unites for Türkiye’ initiative hopes to raise awareness and inspire more people to join relief efforts.
Abby Champion. Photo: Courtesy of Vogue Türkiye
On March 6, the campaign was kicked off with photographers, models, makeup artists, models, celebrities, and influencers all around the world posting photos in ‘Fashion Unites for Türkiye’ t-shirts and urging their followers to donate to Unicef Turkey’s ‘Fashion Unites for Türkiye’ fund. Models Abby Champion and Maike Inga are amongst the many that took part in this initiative with Champion gracing Vogue Türkiye’s March 2023 digital cover. The month of March will also see the global fashion industry join this call for children in need by sharing graphic designs related to the campaign with donation links.
A second segment of the campaign focuses on auctions and sales as a means of raising donations. Vogue Türkiye will be launching two charity collections in March and April 2023 – the first will feature local designers while the second taps into the creativity of international talents. Turkish design houses such as In the Mood for Love, Anim Living, and Dice Kayek will be reinterpreting their favorite designs from their SS23 collections for an auction by Artam Antik Auction House.
Anim Living. Photo: Can Büyükkalkan. Fashion editor: Tugce Bahçıvangil. Courtesy of Vogue Türkiye
For the second collection, global designers will be creating limited edition t-shirts carrying a message of hope for the citizens of Turkey. All proceeds from the sales of these two collections will be given to the Inicef Turkish National Committee to bolster relief efforts for children affected by the earthquake.
Donations can be made here: Unicefturk.org
Read Next: Syria and Turkey Earthquake: People Urged to Not Donate Inappropriate Items to Survivors
