Rami Al Ali Bridal 2018 collection drawn by Rami Al Ali x Shamekh Bluwi exclusively for Vogue.me
The Deir ez-Zor-born designer Rami Al Ali first launched his couture offering at Paris Haute Couture Fashion Week in 2012 and is now set to usher in its 13th season in January 2018. Ahead of the big haute reveal a mere few weeks away, Al Ali talks to Vogue.me about his new Bridal 2018 collection and shares his personal definition of success before the New Year breaks. The designer also reveals never-seen-before illustrations, in collaboration with Shamekh Al Bluwi, that will no doubt ignite a next-level fairytale for brides-to-be.
Rami Al Ali Bridal 2018 collection drawn by Rami Al Ali x Shamekh Bluwi exclusively for Vogue.me
“Empowered, glamorous, and feminine,” are the three words the Syrian designer carefully chooses to describe the Rami Al Ali bride. And the new season offering doesn’t fall short. With a flurry of silk satin gowns with a focused emphasis on the décolletage, expect haute bridal dresses with added impact. Each made-to-measure dress takes around “1900 hours to make”, details the designer – testament to the depth of detail given to each garment. From the initial design to the finishing touches, the maison prides itself on making the customer the centre of the design journey. The personal touch is clearly not lost on each bride. “This goes all the way up to the wedding day were we also make sure to be there with her and help her dress up for the big day,” the designer adds.
Rami Al Ali Bridal 2018 collection drawn by Rami Al Ali x Shamekh Bluwi exclusively for Vogue.me
Even though the house of Rami Al Ali is stepping up to be busier than ever, with prêt-à-porter running since 2015 (Aishwarya Rai, J-Lo, and Chanel Iman are but a few of his A-list clientele), and a hectic schedule slated in for 2018 including a return to the Haute Couture circuit in Paris, the Syrian designer measures success by retaining customers rather than how busy the office planner looks. Al Ali adds that “the quality of stockists for the collections, becoming a household name, and having a strong international presence” are aspects he factors into his own personal yardstick for year-on-year achievement.
Rami Al Ali Bridal 2018 collection drawn by Rami Al Ali x Shamekh Bluwi exclusively for Vogue.me
Bridal designs have featured in his couture lines from the beginning but a dedicated collection for weddings was formed in 2009. “I find it extremely touching when the bride herself calls me the next day of the wedding to thank me for making her feel like a princess,” Al Ali tells Vogue.
Fresh for 2018, the new Bridal collection is fully loaded with floor-sweeping dresses (naturally). Expect the designer’s penchant for off-the-shoulder styles with voluminous silhouettes that lead from a cinched-in waist a-plenty across the styles. But don’t be fooled by the abundant peplums, Al Ali’s style signature is all about celebrating the female form.
Rami Al Ali Bridal 2018 collection drawn by Rami Al Ali x Shamekh Bluwi exclusively for Vogue.me
For the year ahead, Al Ali beams that there are “many exciting projects are coming up in 2018 such as brand cross collaborations, announcements, and partnerships.” He may tease but it’s safe to expect even greater things to come for the house of Rami Al Ali.
Rami Al Ali Bridal 2018 collection drawn by Rami Al Ali x Shamekh Bluwi exclusively for Vogue.me
Rami Al Ali Couture is available at Villa 697, Umm Suqeim 1, Dubai, UAE and for further enquiries visit RamiAlAli.com.
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