The importance of nurturing local talent has never been more prevalent, as buying local becomes not only a discussion point but an important action all consumers must consider as high importance. In an industry focused on change, these visionaries provide just that- a shift towards diversity, new styles, and creativity. From ethical textiles produced by female artisans to sculptural couture, here are six Saudi fashion designers to remember.
Shahd and Naeema Al Shehail have created an ethical Saudi label for women that both defies trends and celebrates Saudi heritage. Under creative direction by the brand, artisans use traditional techniques to create pieces of embroidery, and beading that are then integrated into the collections. The designs aim to connect traditional and sustainable craftsmanship with modern aesthetics and timeless luxury wear.
Layla Moussa is renowned for her eponymous line of made-to-measure kaftans and coats created for “unique-minded, strong, modern women.” With a deep understanding of intricate craftsmanship and elegance, Moussa has dedicated her life to showcasing the strong line of artisanal crafts in the region.
Having launched in 2007, Mohammed Ashi’s Ashi Studio continues to push boundaries, having presented his first runway show at Haute Couture week in Paris last season. He is well known for his sculptural, intricate cutting techniques and dream-like creations, that have inspired many a red carpet look.
Arwa Al Banawi
Fusing high-end fashion with streetwear, Arwa Al Banawi is a contemporary brand that seeks to empower the professional and fashion-forward women and continues to inspire with an eclectic and upbeat aesthetic.
After showcasing his pieces at Fashion Forward in Dubai, Akbar’s brand has been fast gaining momentum. Akbar challenges convention by cutting and constructing garments with modern techniques for contemporary evening wear, whilst maintaining elegance and femininity.
With a background in fine art, Razan Alazzouni’s pieces maintain sculptural and artistic integrity, as well as transporting the wearer into the glamorous and sophisticated realm of modern womenswear.