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Kim Jones Shares His Never Ending Story

Kim Jones is on a never-ending journey. In the above video for premium luggage brand Rimowa, the Dior Homme artistic director Kim Jones shares his ongoing philosophy on venturing among the challenges of a road less traveled. Jones hints at the personal resilience and drive he harbors–perhaps since he started traveling at three months old when his family moved to Ecuador and the adventures began.

Rimowa Kim Jones

Dior Homme creative director Kim Jones for Rimowa ‘Never Still’ campaign. Courtesy Rimowa

Rimowa CEO Alexandre Arnault comments, “Rimowa’s ‘Never Still’ [campaign] –it’s an idea on which to build. As a brand dedicated to the heritage of consumer-focused craftsmanship, longevity, and innovation, Rimowa is committed to participating in the conversation by adding meaningful cultural context to our products. Together with this group of diverse global icons, we continue to open up a conversation beyond travel to explore what it means and takes to move forward.” Kim Jones’ film is directed by Jonas and Julien and features a collage of urban scenes and textures, from Japan to India, that celebrate how the places we go are woven into our work.

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