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It’s All About Girl Power: The Evolution of Brand Victoria Beckham

Change is afoot at brand Victoria Beckham as the company announced via WWD that it has gained a 30 million GBP private equity investment from company Neo Investment Partners. No less, there’s a shake-up in the pipeline. The brand will be presented differently this very February at New York Fashion Week. The maison leaves the runway behind and returns to its original format of presenting Fall 2018 to press and buyers via ‘intimate appointments’ on the Manhattan’s Upper East Side at the James Burden Mansions. For VB brand loyalists based in the Middle East, expect more stores opening worldwide, an increased digital presence, and an expansion of product categories.

What’s more, the mark its 10th anniversary in September Victoria Beckham will move its Spring 2018 show to London Fashion Week for the first time since its inception over a decade ago. With a new HQ located in West London that will complete this spring, the label is refocusing itself close to its founding designer’s home soil.

Inspired by the positive news projecting the VB brand forward, looks at how in ten years the British designer has personally evolved her style and confidence in the industry.

Victoria Beckham

A changing aesthetic at Victoria Beckham Spring 2018: from the maison‘s strong feminine silhouettes to a playful, tomboyish tailored look for next summer. Clues can be taken from the designer’s personal wardrobe. Indigital

Naturally, there’s an intrinsic link between her design aesthetic, the brand’s DNA, and the ebb and flow of her personal style. Case in point? Beckham’s finale bow wardrobe choices throughout the years. The fashion desk investigates…

In 2008, Victoria Beckham took the plunge and transitioned from iconic pop star – aka Posh Spice of the Spice Girls – and collaborating designer to a fully fledged creative director of her very own fashion house. From the debut collection – a ready-to-wear lineup of easy-going dresses and ladylike separates for Spring 2009 – up to Spring 2011, brand Victoria Beckham was showcased in presentations but then took to the runway format. Beckham herself didn’t take her first formal bow in front of the industry until the Fall 2012 season. When she did finally take to the close of the runway show, she opted for a classic little black dress with a midi hemline and black pumps. She towered over the seated throng of front row attendees. Like her collections, Beckham’s style has shifted from form-fitting dresses and bombshell must-haves to relaxed, tailored pieces and subtle, feminine fabrics.

Victoria Beckham

Victoria Beckham’s debut collection for Spring 2009 featured hourglass-figure dresses, tight pencil skirts, and sassy silhouettes. Indigital

As is custom at fashion week, the lead designer takes to the runway for a super quick bow at the end of the showcase. Although some designers like to run the entire course of the catwalk and get a healthy dose of applause. The extroverts include: Paul Smith, who likes to sprint the entire circuit with his lead model; Vivienne Westwood, who has a penchant for leading the entire cast of models down the runway with a bouquet in her hand; Alexander Wang, who routinely does a buoyant dash across the length of the catwalk; and Elie Saab, who closes with his signature smile and wave.

In the case of Victoria Beckham, she has been more reserved in her approach. As seasons past, she has dialled down her personal style and opted for an understated and effortlessly chic dress code comprising relaxed pants and shirt combinations. As her collections have gone from strength to strength with more intricate detailing, subtle twists of tailoring, and bolder color palettes, Beckham’s own style signature sits in the ranks with Phoebe Philo for influence factor. These two women prove to be the definitive source of working woman outfit inspiration from just a final wave to the industry, on top of their collection’s leanings.

Click through the gallery above to see Victoria Beckham’s fashion week final wave wardrobe evolution from Fall 2012 to today. The heels may be back for Spring 2018, but the style level is pitched at relaxed meets refined glamour. In short, jeans and a white T with vampish stilettos.

Street style from New York Fashion Week Spring 2018

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