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The Need-to-Know: Vetements X Tommy Hilfiger Collaborate

Vetements Spring 2018 Ready-to-Wear.

Shortly after Louis Vuitton and Supreme released their highly sought-after collection in pop-up stores worldwide – the US $860 box logo hoodies are already reselling for up to US $25,000 on eBay – Tommy Hilfiger announced that it’s teaming up with Vetements to debut yet another covetable luxe streetwear collaboration for fall.

Hilfiger posted the news of the collaboration on his Instagram over the weekend, and revealed to WWD that Vetements chief executive officer, Demna Gvasalia, called him and said they’d like to do a collaboration: “I was very excited. What they’ve done is quite genius. They have their own rule book. They do what they want and do it when and how they want,” said Hilfiger.

The ultracool Zurich-based streetwear brand has already teased the partnership via its street-cast Spring 2018 lookbook, unveiled last week.

The unisex collection is set to feature a lineup of co-branded apparel and accessories, including oversized hoodies, T-shirts, beanies, and socks, all ranging from approximately US $100 to US $1,120.

Previous Vetements collaborations include Manolo Blahnik, Juicy Couture, and Levi’s. The brand has also joined forces with Brioni, Schott, Comme des Garçons Shirt, Reebok, Canada Goose, Dr. Martens, Alpha Industries, Eastpak, and Lucchese as part of its nearly 20-label collaborations for its Spring 2017 ready-to-wear show.

Tommy Hilfiger has also extended his deal with Palestinian-American model Gigi Hadid to design another two collections for their collaborative label, Tommy x Gigi, following two successful collections shown in New York and Los Angeles. The next show will be in London in September 2017.

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