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Versace’s Supermodel Studded Spring 2018 Has Landed (And it’s Everything We Hoped)

Versace Spring 2018. Indigital

Versace’s Spring 2018 campaign is here, and it doesn’t disappoint. Featuring Naomi Campbell, Christy Turlington, Gisele Bündchen, and Kaia Gerber photographed by Steven Meisel, the campaign, titled “A New School Take on Family Tradition,” features a striking collection of images and videos.

The ad campaign is an extension of Donatella Versace’s unforgettable tribute Spring 2018 runway show during Milan Fashion Week to her late brother, Gianni, the founder of the house. The runway finale featured some of his favorite models including Claudia Schiffer, Naomi Campbell, Carla Bruni Sarkozy, Helena Christensen, and Cindy Crawford posing in glittering gold lame to the rapturous applause of the audience before they strutted down the catwalk to the soundtrack of George Michael’s “Freedom”.

However, from that epic runway reunion, Campbell is the only model to join the ad campaign alongside longstanding house muses Gisele Bündchen, Christy Turlington, Irina Shayk, Natalia Vodianova and Raquel Zimmermann. New Insta-friendly models to feature in the advertorial include Kaia Gerber, Gigi Hadid, Grace Elizabeth, Vittoria Ceretti, Cara Taylor, Birgit Kos, and male model Noah Luis Brown.

“This campaign represents the link between past and present. You need to know who you are, and where you are coming from, to build your future,” said Donatella in an official statement. “And when you are at the head of a brand with such a strong heritage as mine, you can only embrace it. This is the reason why I wanted to see this iconic supermodel cast next to the soon-to-be-iconic girls of the future.”

The campaign images lensed by Meisel feature the house’s most iconic prints, such as the Animalier, Barocco, and the Vogue prints. The accompanying video, which was shared to the renowned Italian house’s official Instagram page last night features a lineup of supermodels continuously repeating the words “Versace”, a play on the Atlanta rap trio Migos‘ painfully catchy chant in the 2013 song Versace.

With Farfetch currently hosting 500 vintage Gianni-era pieces for sale online, and American Crime, a television series documenting Gianni’s 1997 murder, set to debut in 2018, we don’t expect the House to slow down any time soon.

See some of the campaign images below.

Related Read: The Original Supers Nearly Broke the Internet at Versace

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