Versace has pledged to go fur-free. The creative director of the luxury Italian House Donatella Versace made the announcement in an interview with The Economist’s 1843 magazine. “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right,” she said. “Versace needs to mean change,” she said later in the interview.
Fur was seen on the Versace runway as recently as Fall 2018 and 2017 in the form of mink-collared puffer jackets and vibrant fur coats. The brand’s official website currently sells a US $1,450 rabbit fur pillow. The maison joins the ranks of other high fashion labels that have made anti-fur statements recently, including Tom Ford, Gucci, Givenchy, and Michael Kors. In the past few decades, many other brands, including Tommy Hilfiger, Calvin Klein, Donna Karan, and Stella McCartney have all also pledged to stop using fur.
Versace has yet to provide an official statement.