Photo: Courtesy of Van Cleef & Arpels
The Van Cleef & Arpels boutique in Dubai Mall is welcoming customers once again after undergoing renovations. Located within the prestigious Fashion Avenue extension, the newly reopened boutique is not only a testament to the French high jewelry maison’s dedication to the region, but has also just launched a number of stunning novelties.
“The enchanting world of Van Cleef & Arpels continues to fascinate and dazzle our customers in the Middle East. The maison’s newly refurbished boutique at the Dubai Mall is a sign of our commitment and vision to increase our jewelry footprint in the region, delivering nothing short of refinement, elegance, and innovation,” says Alessandro Maffi, Managing Director of Middle East and India of Van Cleef & Arpels. “Always cognizant of the customers discerning needs, we strive to go beyond their expectations and leave a lasting impression in their minds,” he added.
Photo: Courtesy of Van Cleef & Arpels
Now extended to an additional floor, the boutique is reminiscent of an elegant Parisian apartment; A carefully crafted haven that features impressive Art Deco elements and an unmistakable design inspired by the emblematic monogram of Van Cleef & Arpels, coupled with black and golden colors. A large gold staircase becomes the focal point of this tasteful space, while a custom-made chandelier mirroring a true piece of art catches the eye at once.
With three salons, private restrooms, custom artwork, and sophisticated interiors adorned with tasteful accents and furnishings, Van Cleef & Arpels has succeeded in creating a boutique that exudes refined luxury while offering clients the utmost level of comfort. Within these walls, the maison has displayed emblematic and new creations alike, from the symbolic Alhambra collection and other jewelry collections, such as Perlée and Frivole, to a beautiful range of timepieces.
Photo: Courtesy of Van Cleef & Arpels
On June 1, the maison also launched four new Alhambra creations carrying intense reflections of guilloché rose gold along with dazzling nuances of carnelian. Among these new pieces is an unprecedented design, a ring fashioned with a reversible motif and featuring two sides made from different materials: carnelian and guilloché rose gold set with a diamond.
The iconic Alhambra motif which draws inspiration from the four-leaf clover remains center stage throughout the three other novelties, a Vintage Alhambra bracelet and long necklace, and a Sweet Alhambra watch. Alternating between the soft glow of rose gold and the warmth of the carnelian, the motifs remain in perfect harmony while a central golden bead accentuates the guilloché-gold motifs. Both the carnelian and the guilloché effect have been dear to the maison throughout its past.
Photo: Courtesy of Van Cleef & Arpels
The elegant timepieces of the Ludo Street Collection have also been displayed at the store. Continuing the tradition of mystery dear to the maison the dials of these inventive watches have been hidden allowing the wearer a semblance of discretion while testifying to the unparalleled craftsmanship of Van Cleef & Arpels. The Ludo bracelet, in two new combinations of materials: rose gold with diamonds or pink sapphires, features a meticulously crafted brick-pattern meshwork that ensures flexibility and articulation.
