Valentino is the latest fashion house to venture into the metaverse. Moments ago, the Italian maison announced its partnership with UNXD, the leading luxury Web3 platform, not only bringing its creative vision to the digital world but also marking a new era for the brand.
The special collaboration will result in virtual fashion, physical craftsmanship, and curated community experiences, as UNXD promises to explore new ways in which clients can connect with the brand and its coveted designs. Think one-of-a-kind events, launches, and stories that walk the line between physical and digital, all while keeping the essence of Valentino intact.
“Valentino is one of the most iconic luxury maisons, and truly a brand in and of the moment,” says Shashi Menon, CEO of UNXD. “We’re thrilled to bring Valentino’s unparalleled creativity and narrative into Web3: opening doors to never-before-seen digital and physical hybrid experiences. Together, UNXD and Valentino will write luxury’s next chapter.”
Those who keep up with the world uniting fashion and the metaverse will know that this is not the first time UNXD has brought an iconic brand to Web3. Its roster includes partnerships with Dolce & Gabbana and Jacob & Co., among others.
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