While Paris is where Valentino has traditionally presented its couture collections, this season, the brand is returning to its Italian roots. On July 8, Friday, at 10pm GST, the fashion house will unveil its Fall/Winter 2022 collection named The Beginning, at Piazza di Spagna, Rome, setting off a series of initiatives in the city to help restore its status as an international events venue once again.
“Roma is the place where everything starts, the life, the people, our stories, and identities are here,” creative director Pierpaolo Piccioli said via a note in the invitation to the show. “We belong to this place as much as this place belongs to the world and to Valentino.” In an Instagram post, the designer went on to say, “Piazza di Spagna is a symbol of art and history, but for all of us it is also our daily life, a working context, the subway stop, the lunch break, taxis, rain and sun, coffee. It is the natural extension of the Atelier, the stage of our stories, a vital environment that takes and gives back all of our energies and dreams. This is the Beginning, this is us.”
The show is expected to have a cast of individuals alongside models as part of Valentino’s mission to be more inclusive and diverse. As for the showgoers, students from various fashion and design schools will be invited before the brand opens its archives to visitors including the students from July 10 to 12.