Russian designer Ulyana Sergeenko launched her namesake fashion house in 2011, after years of collaborating as a couture client with Chanel, Dior, Jean Paul Gaultier, Valentino, and Givenchy, to name but a few.
In the few years since its inception, the brand has accumulated A-list clientele, including Beyoncé, Vogue cover girl Natalia Vodianova, and Lady Gaga. Celebrated for its dream-like opulence, dramatic wearability, and literary references, the next collection is primed to evolve the brand’s theatrical DNA.
@ulyana_sergeenko_/Instagram
On January 24, the fashion house gave an insight into what lies ahead for its Spring 2017 collection, posting a picture of Rihanna styled by Edward Enninful. Stop everything and watch the designer’s clue transition into a couture moment via Vogue Arabia’s livestream at 10:30pm UAE time.
