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Twin in Style: There’s a New Way to Shop Matching Fashion in the UAE

Whether it’s captured on the streets of Seoul or spotted on a celebrity duo, fashion’s latest winning formula is all about twinning. Gone are the days when wearing the same look as your friend was a fashion faux pas — now, we’re doing it on purpose and there’s even a marketplace dedicated to the trend.

A one-stop destination for multi-product shopping, Twinning, is a new online platform that features both fast fashion and high-end luxury pieces from renowned and emerging brands. Launched in the UAE, the new shopping app and mobile site are centered around syncing style with souls you love.

Savitar Jagtiani, Founder & CEO of Twinning, explains: “The online fashion marketplace space is heavily saturated, but Twinning immediately stands out. Our unique concept of matching style for friends and family amplifies the shopping experience by adding love and fun to the mix.”

Inspired by coordinating stars such as the Hadid sisters, Priyanka Chopra, and Nick Jonas, and our May 2019 cover stars, Huda Kattan and daughter Nour, Twinning’s style-matching service is for the whole family to embrace. Simple, slick and easy-to-use, the platform also rewards customers for matching ensembles with a 10% discount off all twinning looks.

Need some twinspiration? Palestinian twins Simi & Haze have taught us that twinning isn’t about seeing double, it’s about being the same, but different: a skirt and top in mirroring prints, the same jeans in different washes or a similar cut dress in alternate shades. It’s a game of spot the subtle difference. From mother and daughter duos to coordinating couples, twinning should complement, not copy.

Browse hand-picked matching looks at

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