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Bedouin Explores Female Empowerment in Striking Fall 18 Line

It has been a landmark year for female progression, with women in Saudi Arabia granted the right to drive, and the Hollywood pay gap beginning to close in light of the #MeToo and #TimesUp movements. And one label has taken inspiration from such initiatives, musing on what it means to be a woman for its Fall 2018 collection.

Entitled “Reflections of Us”, Bedouin‘s latest line is a juxtaposition of contemporary, androgynous tailoring, and ultra-feminine prints – think suiting crafted in floral jacquard, printed sequin shirts in slouchy yet sharp silhouettes, and evening gowns teamed with retro denim. The collection was designed as an exploration of identity, which “celebrates women finding their voice not only as individuals, but coming together like never before”. “Fall 2018 was a personal collection for me, dedicated to my recent acceptance of who I am and the inspiration I have experienced from the strong, diverse and supportive women around me,” says the label’s founder and creative director, Andraya Farrag.

The campaign, shot in Dubai, showcases a number of evening gowns, the most evocative of which may be a one-sleeved, high-necked number, which features the outline of a women’s face sketched along the skirt. At close range, the seemingly handcrafted lines draw out the words “I am not everyone, I am my own work of art”. “[This] illustrates the idea that we are all creating our own identity as we travel through the journey of life, and celebrating individuality is what makes it so special,” Farrag adds.

The Central Saint Martins graduate has also crafted a gown named after the Me Too movement, which is embellished with a series of drawings of the female face, stitched in pale pink on teal satin. Millennial pink, punchy red, and deep ebonies also feature throughout the collection, as do bohemian ruffles and delicate fringing, which bring a certain lightness to the line. If you’re looking to make a statement as we move into the new season, this collection should fit the bill.

The collection is available at, Sauce Boutiques, and online on

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Photography: Alex Calleung
Styling: Mallory McClane
Hair and Makeup: Denny Clements

Bags: Gasah Studio

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