Invigorated by nostalgia while looking ahead, Tory Burch marked the opening of its new store with an SS22 runway show honoring 20th century sportswear designer Claire McCardell. Strategically located in the heart of Manhattan on Mercer Street, this new boutique symbolizes the American fashion designer’s love for the bustling city. In 2004, she moved to SoHo after college and opened her first boutique not too far from the same street.
“I could not be more excited about our Mercer Street store,” says Burch. “It is an evolution of our retail aesthetic, and I have loved the creative process, combining a modern space with signature decorative elements and details that are personal to me. The downtown location feels like a homecoming, just a five-minute walk from where we opened our first boutique on Elizabeth Street.”
Besides the label’s signature clothing, shoes, and handbags, the boutique’s diverse offerings include home goods, new 151 Mercer handbags, as well as limited-edition Lee Radziwill Double Bags, exclusive to this location. They are displayed within elements recalling Burch’s childhood memories, such as the baskets suspended from the ceilings which represent the ones in her Pennsylvanian home growing up.
For other highlights of the store, Burch enlisted female artists, including Miranda Brooks, who created an outdoor garden space behind the store, and a chandelier suspended in the second-floor shoe salon by sculptor Francesca DiMattio. The brand’s codes – oak, rattan, and brass – have also been reimagined in different finishes throughout the boutique, while the underside of the staircase has been lined with a hand-hammered metalwork Tree of Life to symbolize renewal and growth.
One of the store’s more stylish visitors, Brooklyn-based Palestinian model Maria Alia recently toured the location, dressed in key pieces from the brand’s FW21 collection. Inspired by the classic New York neighborhoods and the city’s attitude, pieces feature prints that pay tribute to its various cultures in earthy neutral shades with pops of color like red and purple. The collection is created with the foundations of a seasonless wardrobe, with pieces that can be dressed up or down, and styled modestly as shown by Alia, regardless of the time they’re worn in.