Expanding her Ofa fine jewelry collection, Saudi jewelry designer Hala Abdullah has unveiled her latest launch to coincide with Saudi National Day. Named Foug, which means ‘above’, the collection pays homage to her Saudi heritage while seamlessly embracing contemporary aesthetics. The collection includes 12 pieces, featuring delicate necklaces adorned with intricate filigree patterns, and chic statement rings. The elegantly understated pieces use mesmerizing emeralds, dazzling diamonds, and mountain-sourced onyx stones, set in 18K gold. With a nod to the designer’s Saudi roots, the designs incorporate elements from the traditional fabric patterns woven by the Bedouin, and Islamic architectural designs.
Aiming to create authentic yet modern jewelry designs, Abdullah is inspired by her Saudi heritage, leading her to collaborate with her local community and craftspeople. Describing the launch as “vintage elegance with a modern twist”, Abdullah says she intends for Ofa to be known for its authentic jewelry, personalizable designs, and wearable pieces for every occasion, capturing the essence of modern Saudi culture. “I’ve always been so proud of my Saudi heritage and my Foug collection signifies and celebrates that feeling for me,” she says. Part of Abdullah’s mission includes working to ensure that every step of the production process adheres to strict ethical standards, from sourcing conflict-free gemstones to supporting local craftsmen, she says.
The former Vogue Arabia model has previously championed the aesthetics of traditional Saudi designs, featuring in the June 2023 issue of Vogue Arabia, adorned in the country’s vivid Al-Qatt Al-Asiri patterns. “I was once lucky enough to be featured in a Vogue Arabia beauty shoot,” she recalls. “One of the reasons why I love working with Vogue is their unwavering support for Saudi Arabia and its local artists and creatives like myself”.
The Foug collection is available at ofaofficial.com