Artistic footwear label The Nou Project, founded by Saudi-born Nour Al Tamimi and Lebanese Basma Chidiac, has joined forces with three artists from Untitled, Miami Beach for a range of exclusive, limited-edition sneakers. The artists include Jamie Felton, Eric Yahnker, and Nika Fontaine, who teamed up with the artful Middle Eastern brand to create 55 bespoke pairs of sneakers, which will debut at the Untitled Art Fair in Miami on December 6. Each high-top, grain leather sneaker (in white, black, or blush) was presented to the artists as a blank canvas, on which they were invited to creatively showcase their artwork.
“When we first started thinking of our target audience, art-fair goers were always top of mind,” say the designers, who visit as many art fairs as they can for creative inspiration and the chance to discover new talent. “This will be the first time a product of this genre has been sold at a fair, so it’s an incredible opportunity and a huge honor to be acknowledged in this way.”
Al Tamimi and Chidiac, who split their time between Dubai, Saudi Arabia, and New York, met Omar Lopez-Chahoud, the artistic director of Untitled, at a gallery in New York earlier this year. After speaking to the women about The Nou Project, he was immediately captivated by the “wearable art” ethos the brand is founded upon. Three months later, he invited the designers to collaborate with three of the exhibiting artists. “We are so excited about this project, it feels like a dream come true,” the designers muse.
The young designers have had a whirlwind 2017. Shortly after debuting The Nou Project to critical acclaim, the bespoke footwear brand garnered a cult following with the likes of Nour Arida and other regional influencers. The brand went on to launch at Level Shoes last month and can also be purchased or custom ordered at www.thenouproject.com and CNCPTS DXB store.