Offering visitors a truly immersive shopping experience at the Mall of Emirates, THAT Concept Store by Majid Al Futtaim was made to cater to the modern consumer. What makes the shopping spot such a hit is its exclusive series of activations, all of which spotlight THAT Concept Store’s unique mix of both, international and regional labels.
For this season, the fashion hub has reinvented itself once more, diving into the festive mood of the last few months of the year with more than 1,000 handpicked pieces from over 350 brands, spanning across ready-to-wear and accessories, to lifestyle and beauty favorites. The must-haves on offer right now in the Cocktail Hour collection—all from FW 22/23 lines—come together to create a luxe marketplace like no other, where prints and patterns collide with saturated hues and sparkling winners. Consider THAT Concept Store to be your own sartorial playground, where nothing is off limits and no combination is too playful. Adding to the fun is the fact that the sprawling space is home not just to on-trend looks that are bound to make your Instagram page pop, but also essentials that promise to stand the test of time. The main aim of THAT Concept Store is to celebrate each season with a special mix of products that range from timeless to contemporary. Bonus: A special selection of pieces you’ll spot here also exclusive to the store.
What can you expect once you step into the wonderfully colorful world of THAT Concept Store? In the realm of women’s wear, 70s-inspired pieces from Alexis and Simon Miller share space with soothing pastel numbers from Nervi and Erika Cavallini. Bold textures and sparkly detailing comes in via Paco Rabanne’s latest creations, while Eshvi and La Manso’s bubble rings bring in a cheeky element. Walk out the store in a fresh new pair of platforms by 3Juin and Wandler, but not without checking out the colorful conversation-starters from Melissa Kaye and Kara.
Below, take a closer look at the Cocktail Hour collection from THAT Concept Store.
Shop the latest arrivals at THAT Concept Store here.
Videography: George Tsikos and Irma Gerasymenko
Style: Mohammad Hazem Rezq
Hair and makeup: Julia Rada
Retouching: Ekaterina Nasyrova
Production: Rama Naser
Production assistant: Tala Sammak
Fashion assistant: Vaidehi Pal
Model: Ulyana from Avant Models