The first edition of London Modest Fashion Week took place on February 18 and 19 in the British capital with a showcase that played host to over 40 local and international designers. Held at the Saatchi Gallery, the two-day event featured a range of Ready-to-Wear, couture, and abaya collections.
As the first of its kind in London, the showcase offered a platform for emerging modest fashion designers alongside established names from around the world. The designers showcased their capsule collections and connected with industry insiders, retailers, modest fashion influencers, media, and the British public.
Modest Ready-to-Wear brands, including Blancheur and Sahee London, sent their models down the runway in loose silhouettes, long hemlines, and high necklines. Hairstyles were not uniform; while some models donned headscarves, others let their long manes cascade down their backs. Makeup ranged from barely-there to high-octane glamour.
The front row was shared by an array of veiled influencers, including Dina Torkia, the British-Egyptian fashion influencer who is known for her tutorials and vlogs. She was joined by other modest influencers, such as H&M’s first hijab-wearing campaign star Mariah Idrissi. The event saw a huge turnout from people of all faiths and cultural backgrounds.
LMFW was pushed back to coincide with the London Fashion Week calendar and followed the see-now-buy-now model, which has always been the norm in the modest fashion industry. As the first event of its kind in one of the major fashion capitals of the world, London Modest Fashion Week has set a positive foundation for future events to enhance and improve upon.