For the over ten years that she has been in the fashion design business (following a successful modeling career for the likes of Chanel), Stine Goya has meticulously grown her brand of separates and dresses decorated with art-inspired prints. Now, the eponymous label, originating in Copenhagen, has reached the racks of Selfridges, Harrods, United Arrows, and Bergdorf Goodman following recent key e-commerce moves to Net-A-Porter, Harvey Nichols, and Dubai-based The Modist, and Ounass, among others. With Copenhagen Fashion Week Fall 2019 season in full swing, Goya tackled new horizons with a capsule sustainable collection of showpiece looks. Eschewing the typical catwalk format, she marked the departure with a joyous contemporary dance performance choreographed by Kiani del Valle and soundtracked live by musician Bendik Giske.
“I have been thinking about this moment in time, and the environment and our impact, but also all these advancements with sustainable materials, that seem to be more and more available in the market,” Goya tells Vogue Arabia. “Personally, I think everybody really needs to reflect on the situation and do what they can on their level to create awareness and more sustainability in the fashion industry. So we set ourselves a challenge – why not look to use as many as possible in one collection? And why not use our showpieces – sometimes the most exciting to design – as the starting point?” Looks, like the above sea and sand-hued tunic, are embellished with recycled (and recyclable) PET sequins. While tailoring fabrics are crafted from hemp and silk certified by the Global Organic Textile Standard. The clothings’ linings are made with a recycled polyester mix. Goya even took her sustainable measures down to the very last button, crafted from recycled mineral shell powder.
With the world rife with instability, from shock polar vortexes to Brexit, Goya stands among a handful of designers determined to provide women with clothing that reflect choices that offer a positive environmental impact, along with a dose of color-soaked happiness. It’s no surprise that these optimistic showpieces, including floor-length silk dresses woven from empty cocoons of silkworms and prints made with single-process digital printing without water, come across as intended for center stage. They are here to launch a conversation, and one that is not just exclusive to Goya’s noble actions.
“The research was an adventure that truly took us around the world, from London to India, meeting some brilliant people who are really looking into creating newly sustainable materials that stand up to those we are all used to using in fashion,” says Goya of her journey. “The final collection is one that I am truly excited about, to show our findings, to show what is possible, and to present it in a way that feels celebratory and filled with possibility.” StineGoya.com