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The Summer Fashion Story Told in Campaigns



Photo: Courtesy of Valentino

Acclaimed fashion photographer David Sims photographed black and white portraits of a mix of new faces and iconic supermodels––including Christy Turlington Burns, Liya Kebede, Fei Fei Sun, and Julia Ratner––for Valentino’s Spring 2017 campaign. This marks creative director Piccioli’s first solo campaign, following Maria Grazia Chiuri’s departure last year.

Calvin Klein

Shortly after overhauling the Calvin Klein logo, Raf Simons unveiled his first ad as chief creative officer of the brand. In a series of eight photographs, shot by longtime collaborator Willy Vanderperre, art and clothing is juxtaposed. The campaign was photographed at the Andy Warhol museum in Pittsburgh, and features works by Dan Flavin, Richard Prince, Sterling Ruby, and Andy Warhol, among a relatively unknown cast.

New York-based fashion house DKNY shared a teaser clip on their Instagram page of their upcoming Spring 2017 campaign, featuring Model of the Year Bella Hadid. According to the video’s accompanying caption, starting today, the campaign will be hidden in six secret spots around New York City. The first person to find all six has the chance to meet the Palestinian-American model and win a new DKNY-approved wardrobe.

Alexander McQueen

Alexander McQueen spring 2017

Vittoria Ceretti for Alexander McQueen Spring 2017. Photographed by Jamie Hawkesworth. Courtesy of Alexander McQueen

The house of Alexander McQueen tapped up-and-coming Italian model Vittoria Ceretti (wearing a body-hugging wool lace dress) to star in the Spring 2017 advertorial. Set against a backdrop of rolling sand dunes, the campaign was shot by emerging English photographer Jamie Hawkesworth on an island off the northwestern coast of Africa.


Photographed by Mert Alas and Marcus Piggott, Givenchy’s star-studded Spring 2017 ad features models Mariacarla Boscono, Irina Shayk, and Vittoria Ceretti frolicking in the Southern California desert.

Saint Laurent

Saint Laurent’s black and white Spring 2017 campaign stars Mica Arganaraz, Freja Beha Erichsen, and Yasmin Wijnaldum, amongst others. The sensuous advertorial was captured by renowned portraitist Collier Schorr. The ad marks Anthony Vaccarello’s first as the creative director of the fashion house. Vaccarello took over the reins as creative designer a month after Hedi Slimane’s departure.


For Balenciaga’s Spring 2017 campaign, Demna Gvasalia eschewed Instagirls and millennials in favor of seasoned runway models––such as Alek Wek and Shujing Zhou––to star in the ad. Photographed by Harley Weir, the imagery is set against colorful, draping curtains that complement the collection’s bright clothes.


Bella and Gigi Hadid are proving to be this season’s go-to campaign stars. The sisters were selected to star in the Moschino Spring 2017 campaign. The ads were shot by legendary photographer Steven Meisel and reflect the Italian house’s recent paper doll show theme, which the Hadids walked for.


Courtesy of Lanvin


Bouchra Jarrar has unveiled her first campaign as creative director of Lanvin. The Moroccan-French designer, who took over the helm of the French fashion house after Alber Elbaz unexpectedly stepped down, chose Stella Tennant to star in the Spring 2017 ad. “It was a natural choice to turn to Stella Tennant,” says Jarrar. “Her aura, her beauty and the quiet strength she projects fit with my new image of the Lanvin woman.” The vintage-looking campaign photos were lensed by Paolo Roversi, who has been shooting for the brand since the ‘90s.


FKA twigs was tapped as the new creative director of Nike’s Spring Zonal strength tights campaign. The advertorial, which launched on Wednesday, is a two minute video titled Do You Believe in More? that was directed by the British singer. The former face of Calvin Klein Jeans also appears in the ads alongside Olympic fencer Miles Chamley-Watson and dancer Saskia Horton. “When Nike reached out to me about collaborating on this project, I saw it as an opportunity to inspire people who want to use their bodies in a positive way,” FKA twigs told American Vogue.

Dolce & Gabbana

Dolce & Gabbana turned to up-and-coming millennials—including “It Girl” Zendaya, Tunisian model Sonia Ben Ammar, and 15-year-old French actress Thylane Blondeau—for its Spring 2017 women’s ad, shot by Franco Pagetti in Capri last October. The brand also shot a men’s advertising campaign, which featured Cindy Crawford’s photogenic son Presley Gerber and social media star Cameron Dallas wearing crisp, tailored suits.

Miu Miu

For its Spring 2017 campaign, the luxury Italian brand headed to the beach. The campaign, which was photographed by Alasdair McLellan, features rising stars Sonia Ben Ammar, Ellen Rosa, and Elle Fanning, sporting retro-inspired bathing suits and floral bathing caps that first appeared on the Miu Miu runways in October. The advertorial also features model veterans Carolyn Murphy and Lara Stone.

Emporio Armani


Courtesy of Emporio Armani

The Emporio Armani Spring 2017 ad was shot in Rome by Lachlan Bailey. The cobbled streets and historic architecture serve as an eye-catching backdrop for the models. The advertisement photos star a diverse group, including Luna Bijl, Chiharu Okunugi, Roos Abels, Alessio Pozzi, Kit Butler, and Mattia Harnacke.


For the Balmain Spring 2017 campaign, Instagirls #TheBalmainArmy are noticeably absent. Instead, Olivier Rousteing tapped veterans Natasha Poly and Doutzen Kroes to star in the photos, which were taken by Steven Klein.


Captured by the popular Antwerp-based photographer Willy Vanderperre, the Prada Spring 2017 campaign explores five different themes: pathways, frontiers, stations, exits and terrains. The advertorial, which comes with an accompanying video, features models Saskia de Brauw, Giedre Dukauskaite, Amanda Murphy, Kiki Willems, Kris Grikaite, and Jing Wen, amongst others.

Bottega Veneta


Courtesy of Bottega Veneta

Lauren Hutton—the woman who graced more US Vogue covers than any other model—is the star of Bottega Veneta’s 50th anniversary campaign. The 73-year-old, who made her runway return for the house’s Spring 2017 show, was shot by Todd Hido. In it, she wears a fuchsia top and a red, patent leather skirt plucked from Bottega Veneta’s spring collection.

Max Mara

Max Mara’s Spring 2017 accessories campaign star is none other than Gigi Hadid. The model of the year, who was tapped to star in five different Spring 2017 ads this season already, was shot by legendary photographer Steven Meisel. In the images, the Palestinian-American model shows off the brand’s latest accessories collection.


Gigi Hadid adds another campaign to her CV. Photographed by Mert Alas and Marcus Piggott, the 21-year-old (who starred in spring campaigns for Moschino, Fendi, Stuart Weitzman and Max Mara) is the star of Dsquared2’s latest advertisement.

Bella Hadid lands another major fashion campaign.

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