Simi & Haze (Sama and Haya Khadra) can now add a new campaign to their ever-growing résumé. The Saudi-born Palestinian twin sister act – with a massive social media following (478,000 Instagram followers, to be precise) – were tapped as the new faces of American denim brand 7 For All Mankind’s 2017 Pre-Fall campaign. This isn’t the first advertorial for the globetrotting twins – they’ve also fronted campaigns for Cartier and Michael Kors.
The sisters were shot alongside actor Maverick McConnell by British fashion photographer Charlotte Rutherford. Their place at the epicenter of millennial pop culture – their girl squad includes Selena Gomez, Bella and Gigi Hadid, and Kendall Jenner – makes them the ideal stars for the cool brand, which is aiming to pull in a new generation of customers by using colorful imagery.
The ad explores how Gen-Z incorporates their personal style into their lives, all while showcasing the brand’s denim of the season. The concept is clearly not lost on the stylish 24-year-old twins, who were scouted at the age of 14 at Fashion Week for their cutting-edge style. Sartorially experimental, the twins are extremely innovative with their wardrobes, and are known to mix high-end brands with streetwear, taking a tomboyish and punk approach to their dressing. The sisters stay true to their edgy style in the campaign, wearing fitted leather jackets paired with boyfriend silhouettes, deconstructed jeans, and fringed skirts. Check out all of the campaign images in the gallery ahead.