The Arabella gown, from 2,000 AED/SAR. Shop at Sauce offers the Middle East’s first customizable evening wear. Courtesy of Shop at Sauce
To customize or not to customize your closet? That is the question. With big-name brands finding clever new ways of making luxury consumerism more personal, the expectation is now that brands generate opportunities for clients to stamp their signatures on new collections.
Remove sleeves? Make it mini? The Isa gown is from 1,800 AED/SAR. Shop at Sauce offers the Middle East’s first customizable evening wear. Courtesy of Shop at Sauce
Burberry ignited the new wave of customizing accessories with its Spring 2016 backpack, with the option to blaze your initials in the center – Cara Delevingne did it, so it was made officially cool. Then along came the Anya Hindmarch premium stickers that took Net-a-Porter.com by storm so each style aficionado could keep her handbag individual. Ali Cha’aban took to his trusted denim jacket and painted slogans along the back, creating waves of appreciation from his Kuwaiti studio. Dolce & Gabbana also offered pop-up events where you could get your Sicily bags hand-painted, while Levi’s has personal denim options (you can taper, roll-up, or patch-up your jeans at your whim). Maria Iqbal‘s business model is centerd around creating unique pieces for her customers from her Dubai studio: be it a hand-painted premium handbag or a side table. But now the movement has evolved beyond accessories and isolated items of clothing.
Remove sleeves or make it midi? You decide. The Amara gown from 1,600 AED/SAR. Shop at Sauce offers the Middle East’s first customizable evening wear. Courtesy of Shop at Sauce
Making its debut as a service in the region, ShopatSauce.com is now delivering customizable evening wear. Now you can select various tailoring and design options across three dresses from the new By Sauce dress range. Options include switching up the hemline length from long to midi or mini, and removing the sleeves for sizes UK 8-18. Your bespoke dress is unique to you and can be ready within 10-14 days, so you can get in gear for the party season ahead.
The emerging mantra for 2018: Why follow the crowd when you can firmly set yourself apart?
Related Read: This street style trend is perfect for fall in the Middle East
