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Serpenti, Bulgari’s Icon of Metamorphosis

Always evolving, Bulgari is a name that’s become synonymous with innovation in the realm of jewelry and watches. Case in point: its brand new offering, the Serpenti Viper collection.

Photo: Courtesy Bulgari

Encompassing five new jewelry pieces, the Italian fashion house’s latest line takes inspiration from the elegant power of the snake, and its ability to constantly take new forms. A symbol of endless transformation and perpetual renewal, the beautiful beast has long held a position of significance in the world of Bulgari, and for good reason. Since 1948, the treasured Serpenti has paid homage to the snake’s primal energy and metamorphic nature — after all, the snake possesses the unique ability to shed its skin and renew itself, not unlike the maison itself.

Photo: Courtesy Bulgari

In its 2024 Serpenti Viper collection, Bulgari offers up a series of sleek must-have designs crafted in 18 kt yellow or rose gold, and illuminated with demi pavé diamonds. While it may boast a new look, the line is very much in line with Bulgari’s trademark aesthetic thanks to its distinctive stylized snake scale motif and coiling silhouette.

Photo: Courtesy Bulgari

Connoisseurs can expect to fall in love with Bulgari’s new single wrapping ring, available in 18 kt rose and yellow gold featuring diamond detailing on the snake’s head and tail, the striking earrings set in 18 kt rose or yellow gold, and a new pendant necklace, which depicts a stylized 18 kt yellow gold snake magnificently coiling around a gold chain. And then there’s the Serpenti Viper single coil bangle bracelet in 18 kt yellow gold with demi pavé diamonds, a classic for those who love a little arm candy. It’s safe to say that with each collection the maison releases, it manages to outdo itself, while still staying true to its ethos.

The new collection is now available online, and in Bulgari boutiques worldwide.

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