Saudi artist Rex wearing Anonymous. Courtesy of Anonymous
With a distinctive message to deliver, Saudi fashion label “Anonymous” was established in Saudi Arabia and Dubai, UAE in October 2018. The philosophical brand is inspired by the world’s cultural diversity.
Anonymous has recently launched its new capsule collection in line with the Saudi Vision 2030. Through the collection, it celebrates the Kingdom’s efforts in exploring the potential in its youth, as well as the fields of art, music, and business. Since the founders choose to keep their identity a secret, a spokesperson from the brand shared, “Our new collection is a celebration of Crown Prince Mohammed bin Salman’s vision for the country and its youth.”
The brand took off with its debut unisex collection, for which it produced a limited stock of each item – T-shirts, hoodies, and denim jackets. Each piece was designed with the unique blend of hand-painted motifs, graphics, and calligraphy.
Saudi artist Moath Alofi in Anonymous. Courtesy of Anonymous
It showcases culturally diverse elements such as Japanese, Sanskrit, and Arabic words. The spokesperson shared the reason behind this, saying that it is “understanding the efficacy of language and the paramount power of words that has connected generations since the beginning of time.”
“The design technique behind each piece is a blend of beautiful languages, poetry, and mysticism. The brand’s first edition hopes to have consumers take pride in their native languages as well as spark an interest to explore other languages too.”
Being one of the most philosophical start-ups in the country, the Saudi label believes, “Fashion is an extension of one’s ideology. We wear what we represent. Our ideas like fashion change with time as we evolve.”
Find out more about the collection at @a.for.a
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