Video: Ahmad Fouad
NET-A-PORTER is the go-to digital shopping platform for the Arab haut monde who split their time between their homes in the region and London. Four Saudi women who epitomize the style and values of NET-A-PORTER showcase this synergy.
An image and fashion consultant working in Saudi Arabia and Europe, Rawan Kattoa supports local and international brands through her styling platform. Beyond fashion, she has invested much of her time into a series of youth initiatives encouraging and motivating young Saudis into the workforce. Kattoa defines her style as minimal yet creative, modest yet edgy, drawing influences from art and culture, with a love of vintage. As a longtime customer of NET-A-PORTER, Kattoa shares, “Visiting NET-A-PORTER.com is like enjoying a walk in a luxury mall that offers a full selection of curated looks. The feeling I receive from NET-A-PORTER’s beautifully wrapped black boxes is the same as receiving a unique personalized gift, every single time.”
Splitting her time between Jeddah, London, and Beirut, Layla Moussa exudes an understated glamour – one that ensures the Saudi textile connoisseur, designer, and art collector commands any room. With her passion for sharing her wisdom with the next generation, it’s easy to draw a natural parallel between Moussa’s knowledge-sharing approach and The Vanguard, NET-A-PORTER’s mentorship scheme for emerging designers around the world. Moussa is drawn to brands such as Prada and Bottega Veneta that share her steadfast attitude towards craftsmanship. “From experience, only quality survives. This is what I wish to be remembered for,” she shares. For Moussa, unparalleled and impeccable service is what makes her part of the NET-A-PORTER community; from the number of brands made accessible to the speed of delivery.
Alsharefa Aisha Almamy
Alsharefa Aisha Almamy loves playful fashion. Describing her style as eclectic, she puts time and care into every purchase she makes, focusing on fun prints from the likes of Burberry, as well as powerful yet feminine silhouettes from designers such as Alexander McQueen and Victoria Beckham. This love of British designers is no coincidence. The Saudi-born entrepreneur considers London her second home, spending her days in the “quiet and quintessential” squares of Belgravia when she comes to the capital. “London is such a diverse city, in terms of the people who live there from all over the world, and the fact that around every corner there is a whole new ‘village’ with its own personality to explore.“ For Almamy, NET-A-PORTER is a luxury one-stop-shop that provides everything she needs, from her favorite designers to beauty and wellness essentials, such as a Diptyque candle or Dr. Barbara Sturm moisturizer. “Every time a NET-A-PORTER delivery arrives, it feels like my birthday!”
The nutritional consultant and holistic health coach is based in Jeddah and London. Having trained at Le Cordon Bleu in London, Nawal AlKhalawi has strong ties to the capital. “I live on a quiet street in Chelsea with my two little boys,” she shares, noting the nearby parks and nature that host her morning meditation. “My favorite area has to be Notting Hill, with its healthy eateries and picturesque buildings.” Her unwavering love for food, health, nature, and art filters throughout AlKhalawi’s existence, making “the line between work and lifestyle pleasantly thin.” When it comes to fashion, sustainability is at the core of her approach. “I have fallen in love with Net Sustain, NET-A-PORTER’s consciously crafted platform of sustainable and ethical luxury items,” she says. “As we all become more conscious of the negative impact that fast fashion has on our environment, Net Sustain provides a solution so we can have the best of both worlds.”
Originally published in the July/August 2020 issue of Vogue Arabia
Photography Rayan Nawawi
Style Renad Hefni
Hair Kasech Tefra
Makeup Maysoon Al Ramal
Production Wail Nawawi
Creative Direction Camilla Fitz-Patrick, Mohammed Taha
Production Assistant Mohammed Khan