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The Six Saudi Brands That Took Over the Runway at Fashion Forward

Backstage at Arwa Al Banawi Spring 2018. Fashion Forward

Twenty-eight designers showcased their Spring 2018 collections during the milestone 10th season of Fashion Forward at Dubai Design District. Among them were six returning and new women’s and menswear designers from the Kingdom of Saudi Arabia. The up-and-coming labels (the longest-running of them, Mashael AlRajhi, was launched in 2013) showcased strong, wearable collections that are sporty, contemporary, modest, and on-trend. Read on to discover the Saudi Arabian brands from Fashion Forward to know now.

Arwa Al Banawi Spring 2018. Fashion Forward

Arwa Al Banawi: A women’s ready-to-wear label featuring smart, casual clothing. Key pieces include streamlined suits and separates.
Designer: Arwa Al Banawi
Founded: 2015
See the full show here.

Mashael Alrajhi Spring 2018. Fashion Forward

Mashael Alrajhi: Casual and contemporary ready-to-wear for women and men with an artistic edge.
Designer: Mashael AlRajhi
Founded: 2013
See the full show here.

Sara Altwaim Spring 2018. Fashion Forward

Sara Altwaim: A feminine label known for its frilly styles adorned with tulle and organza.
Designer: Sara Altwaim
Founded: 2015
See the full show here.

Royaled by RH Spring 2018. Fashion Forward

Royaled by RH: A “pret-a-couture” label that aims to create seasonless clothing to empower women.
Designer: Renad Hefni
Founded: 2016
See the full show here.

Sadeem Spring 2018. Fashion Forward

Sadeem: An ethically and sustainably-made “pret-a-couture” womenswear label.
Designer: Sadeem Alshehail
Founded: 2016
See the full show here.

Utruj Spring 2018. Fashion Forward

Utruj: A modest womenswear brand that aims to universalize the abaya by interpreting it as chic outerwear.
Designer: Laila Abduljawad
Founded: 2016
See the full show here.

Promo Image: Sara Altwaim Spring 2018

Catch up on all of the Fashion Forward Spring 2018 shows here

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