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Saudi Entrepreneur Shahad Geoffrey Breaks Down Her Life in Her Best Looks

Whether speaking at fashion conferences in Paris or Saudi Arabia or flexing her athletic skills in California, Saudi entrepreneur Shahad Geoffrey promotes burgeoning fashions with finesse.

“I wore this outfit by Ukrainian brand Valery Kovalska to attend a white party pre-wedding event in Marbella. I’m always happy to use my platform to support up-and-coming designers.”

“In 2021, for the first Red Sea Film Festival in Jeddah, I wore a metallic abaya with a modern twist, and Casadei heels.”

“A moment captured by my husband in my favorite city, Paris, at the Mandarin Oriental Hotel. I’m matching this pink summer dress with a red Bottega Veneta bag – one of my favori color combinations.”

“I wore an edgy suit with comfortable Repetto shoes to speak at the Saudi Fashion Commission’s first roadshow in Paris about the latest innovation in the fashion industry. I was thrilled to unveil Amira, a trailblazing AI-powered fashion stylist – the first of its kind in the Mena region.”

“I love spending time outdoors and doing sports. I chose athleisure for this 100-mile-long bike ride in the Bay Area, California.”

“It’s the first professional photoshoot I did with my co-founder in Silicon Valley for our company Taffi. I’m wearing a color block vibrant formal look that expresses my personality and Taffi.”

“This Saudi kaftan abaya with Arabic embroidery was my choice for a suhoor night hosted by Vogue Arabia and Art of Heritage during Ramadan in Riyadh. Wearing it made me feel empowered, authentic, and confident in presenting my culture.”

Originally published in the September 2023 issue of Vogue Arabia

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