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This Saudi Brand Brings an Arabian Twist to Streetwear

Luxury streetwear has been at the apex of cool through the early hip-hop era, but its revival in the past few years has seen luxury labels such as Louis Vuitton team up with New York-based skateboarding brand Supreme, and the rise of French fashion collective Vetements transports Levi’s to new premium heights of cool. We’ve reported on the new wave of Arab brands creating statement T-shirts, and now we turn to the ultimate cover-up with an Arabian twist – the bomber jacket by emerging brand Hindamme.

“For my next season, I will be expanding my range to include key womenswear pieces with couture-level detailing such as dresses, modernist blazers, and skirts,” founding designer, Mohammed Khoja tells Vogue Arabia. “I am also currently in talks to collaborate with an atelier from Paris and feature a few of my patterns on a series of furniture and design objects, this has been area I’ve been wanting to pursue for a long time as I would love to see my brand’s aesthetic extended to other forms of design along with fashion,” says the Saudi Arabian-born designer.

Featuring motifs inspired by Sadu woven tribal patterns, Khoja, named the second collection ‘East meets West’ with the intent to revive the heritage of Middle Eastern culture to the fashion scene. The Saudi Arabian-born designer set up his label in 2016 to produce contemporary designs for men and women. The second offering from Hindamme includes tribal-inspired T-shirts, dashes of leopard-print tops, and sheer tees primed for layering underneath spring dresses. Khoja reflects the original beauty of Sadu weaves along the sleeves of silky bombers that appear in mint green and carbon black for season two in the brand’s history. “By integrating these elements, my hope is to reverse the tables, in a sense, and inspire the West to look more towards Middle Eastern design,” says Khoja.

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