New Balance, the internationally acclaimed sportswear giant, is teaming up with the incredible Saudi cultural sensation, Amy Roko, making her its newest brand ambassador. Amy Roko’s charm, wit, and unique personality have won over millions of hearts, making her a standout figure in Saudi culture. Her journey embodies the spirit of self-expression and determination, values that New Balance has stood for over the years.
Amy’s forward-thinking vision and unwavering commitment resonate with young men and women in the region who are eager for transformation and embrace a progressive mindset. Her influential presence across digital platforms has ignited important conversations on topics like gender equality, self-expression, and breaking conventional stereotypes through open and honest dialogues on sensitive topics. She serves as a beacon of inspiration for numerous women on their quest for motivation and the self-confidence to be their authentic self.
As New Balance’s ambassador, Amy will take center stage in a series of exciting local campaigns, shining a spotlight on iconic sneakers like the 550 and 530. Her mission? To amplify New Balance’s powerful message of self-expression, encouraging women to break free from conventions, rewrite the rules, and flaunt their unique style. This partnership is set on challenging the status quo and igniting inspiration in women to unlock their full potential. It’s safe to say that all her followers will be thrilled to witness this collab, as it paves the way for a future where women are truly celebrated, empowered, and given the opportunity to lead transformative change.