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Saudi 100 Brands Goes International with its First Exhibition in New York

Aram by Arwa Al AlAmmari, one of the Saudi 100 Brands. Vogue Arabia, June 2022. Photo: Hayat Osamah

The Fashion Commission of Saudi Arabia is taking Saudi 100 Brands global with a traveling exhibition. Launched in 2021 by the Kingdom’s Ministry of Culture in partnership with Vogue Arabia, Saudi 100 Brands is a larger year-long program supporting emerging designers from the country through mentorship from the fashion industry’s powerhouse experts.

From July 26 to August 7, the exhibition’s first stop in New York will see a handpicked selection of clothing and accessories from the 100 Saudi designers displayed across eight categories: ready-to-wear, modesty, conceptual, premiere, demi-couture, bridal, handbags, and jewelry. Since making its debut in Riyadh last year, the exhibition marks the first international showcase for the 100 brands, which were chosen from 1,500 designers after they were asked to create a piece embodying the Saudi heritage and culture.

“Saudi Arabia is on a growth path across all sectors, including fashion, and there are great opportunities for local entrepreneurs to build new businesses across all parts of the fashion value chain,” Burak Cakmak, CEO of the Fashion Commission, had said at the time of the launch. “A robust fashion sector benefits from local creatives, design studios, marketing and communication agencies, manufacturers, and retailers. And through programs like Saudi 100 Brands, we look forward to seeing Saudi designers take their rightful place on the global stage.”

The initiative seeks to invest manpower in the brands looking to boost their businesses via master classes, one-on-one mentorship, and workshops covering design and innovation, sales strategies, and exhibitions such as this one. Experts at hand include professionals experienced with the world’s biggest fashion houses including LVMH, Kering, Valentino, Chanel, and Bulgari, and educational centers like Central St Martins, Yale, and Parsons.

If you happen to be in the Big Apple, the ‘Saudi 100 Brands Fashion Exhibition’ is welcoming visitors with free ticketed entry at Iron23, Manhattan. For timings, and tickets, visit

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