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This Made in Morocco Collection Proudly Revisits a Golden Past

Salima Chaieb

Sahab Coat El bahja by Salima Chaieb, Holm collection. Courtesy Salima Chaieb

In late 2020, Moroccan singer Manal Benchikha released her single Niya dressed exclusively in Salima Chaieb; for its burgeoning designer, it was a hint of things to come. Her new collection “Holm,” means and represents dreams. “As we navigate through uncertain times, some hopes have been set aside,” considers Chaieb. “Holm was designed to inspire and never give up on what we deeply believe in.” She explains that the ten-piece collection is reminiscent of a childhood imagination that is ultimately an ode to Moroccan tradition. Fabrics made with noble materials like brocades, velvets, and silks are reinterpreted. The “Lakhrib” or the rose and the “El-Bahia” or bouquet patterns are woven into brocades designed after the end of the First World War. Also present is the “Terz El Gherza,” which is directly inspired by Fez geometric cross stitch embroidery found on the sheets and tablecloths included in a bride’s trousseau. Finally, the “Jawhara” is a silk satin with jacquard stripes woven with gold or silk threads, “Lending notes of lightness and femininity to Holm,” adds Chaieb. In line with a sustainable and exclusive philosophy, the pieces are made to order, with private one-on-one appointments at the Casablanca atelier available along with virtual ones. Discover the collection, proudly imbued with the skill and richness that signifies Made in Morocco, in the gallery below.

Model: Fatima-Zahra Hommaini
Photographer: Lamia Lahbabi
Styling: Ghalia Chraibi
Artistic direction: EDTRL agency
M-U & Hair: Kenza Lazrak

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