Following speculation that Rihanna was debuting her own range of sunglasses after she was spotted in a pair of shades inscribed with the Fenty logo, several sources are reporting that the multi-hyphenate is launching her own clothing label with the French conglomerate LVMH. If the reports are true, it would make Rihanna the first black woman to sit atop one of LVMH’s labels, which comprise the likes of Louis Vuitton, Dior, Givenchy, Celine, and Fendi, among other storied fashion houses. Additionally, she will be the first designer with whom LVMH launches a fashion brand from scratch with since Christian Lacroix back in 1987.
According to WWD, the new line will feature “ready-to-wear, leather goods, and accessories, and could be released in tandem with her ninth album, expected out sometime later this year.” Several sources also say that LVMH has already cherry-picked a handful of employees from inside, including some from Louis Vuitton and Celine, to work on the project in tandem with Rihanna and some of her associates, which could include her long-time stylists Mel Ottenberg and Jahleel Weaver, who is responsible for some of the singer’s most memorable day-to-day looks.
It certainly seems like everything Rihanna touches turns to gold so it hardly comes as a surprise that LVMH, who has been courting the singer’s talent for some time, would be interested in adding her to their roster. The singer worked on a capsule collection of sunglasses in 2015 for LVMH’s Dior. Then two years later, the French conglomerate signed Rihanna to its beauty subsidiary Kendo to launch Fenty Beauty, which was named one of Time’s 25 best inventions of 2017.
Although the Bad Gal has no formal fashion training, her collaboration with Puma generated over US $1 billion in sales for the sportswear brand, while her Savage x Fenty lingerie collections have enjoyed huge success due to its inclusivity.
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