Burberry’s newly appointed chief creative officer, Riccardo Tisci, has just revealed his long-awaited debut campaign. Since his arrival, the brand has undergone a modern makeover and is celebrating “a new aesthetic, a new era” and the spring/summer campaign stays true to that.
In a bold move, Tisci commissioned multigenerational photographers and models of different experience to appeal to Burberry’s vast audience. This eloquently highlights that inclusivity is at the core of the new Burberry. “I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people – from the millennial to the mature, to the British and to the international,” says Tisci.
Six photographers including Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow, all of whom make their Burberry campaign debut were put to task to execute this vision. “There were so many references from art and cinema that collided to make a single image. It was very inspiring to deconstruct all the elements that were the inspiration for the collection – and create something new that represents Riccardo’s Burberry,” says Steiner.
The multicultural cast also includes Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Natalia Vodianova, Sora Choi, American-Egyptian model Anok Yai, Darani, Mattero Ferri, and Joe Plunkett.
“They are images that have the confidence to stand on their own, but it’s when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity and the beauty of Burberry to life,” explains the chief creative officer.