Reem Al Banna is always looking to create something new and original with her homegrown label Reemami. The Palestinian-born UAE-based designer hits the mark with her modern and innovative pieces, that feature unique, hand-drawn illustrations of everything from trumpets to little sheep. The brand has found fans in HM Queen Rania, Bella Hadid, Kelly Rowland, and a number of other women who prioritize statement pieces alongside an elegant finish. And they are sure to be pleased with the latest news coming out of Reemami’s Sharjah studio: The label is launching a debut range of swimwear for Spring 2019.
Reemami’s swimwear carries the same concepts that made its ready-to-wear pieces so popular. Featuring one-pieces and form-flattering bodysuits in a pop of color and prints, the vibrant garments boast the brand’s signature hand-drawn illustrations, primed for endless summer days at Cap d’Antibes or South Beach. “I think our introduction to swimwear makes them stand-out pieces,” says Al Banna, speaking to Vogue.me. You would be hard-pressed not to notice that many of the one-pieces can work as actual clothes, when paired with trousers or a high-waisted skirt.
The collection also offers a wide range of daytime styles, inspired from a recent trip to the Peggy Rockefeller Rose Garden at the New York Botanical Garden. “I have always been fascinated by New York so I decided to take a trip there last March and immerse myself in the city. During that time, I was brainstorming and researching for my Spring 2019 collection, and in the back of my mind I knew that I wanted to branch into florals. When I heard about an amazing botanical garden in the Bronx, I decided to visit and I was immediately inspired,” the designer reveals. We know what you’re thinking: Flowers for spring? Groundbreaking. But Al Banna goes beyond the usual confines of simply infusing daffodil prints on A-line dresses. In the collection, floral prints take on an edgier aesthetic, especially when contrasted with unfussy scribbles and scrawls and structural silhouettes. “I thought, let’s do florals, but the Reemami way,” notes the 2016 DDFC/Vogue Arabia Fashion Prize winner. “I incorporated kaleidoscopic prints to translate a sunrise and the light beams coming through the glass windows of a greenhouse.”
In addition to the psychedelic, long-sleeved bathing suit and the white one-piece with custom prints and circle buckle straps, other notable pieces in the collection include previous bestsellers, but reinvented, such as the white denim. On-trend, Spandex biker shorts cast in vibrant hues are also sure to find fans in the region’s cool girls. “This season, I enjoyed exploring new forms of femininity while developing bestsellers from previous seasons,” explains Al Banna. “For instance, we played with circular buckles, which were a new take on our Spring 2018 semi-circle buckle detail. It was a hit the past few seasons, so we decided to bring it back, but with a twist.”
The collection will be available for purchase worldwide in February at reemami.com.
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