After an impressive roll call of A-listers have worn Reemami’s Spring 2017 offering–including Kelly Rowland and Bella Hadid—Vogue Arabia recalls the current season photoshoot; a collaboration of creative minds from the region.
Reema Al Banna, the UAE-based designer behind the womenswear label Reemami, took home the grand prize for the ready-to-wear category in the 2016 DDFC/ Vogue Fashion Prize. The Palestinian designer––known for her architectural shapes and hand-drawn illustrations––unveils a high-contrast photoshoot featuring muses of the brand dressed in the Spring 2017 collection, in collaboration with Farah Nasri of Hooked | HKD and Dubai-based photographer Sham Enbashi for Vogue Arabia. Speaking to Vogue Arabia, Nasri shares: “The chiaroscuro effect of the images draws reference from the Renaissance period, while the styling is contrastingly modern, depicting a group of girls who love to dress in Reemami outfits and hang out in the city’s abandoned spaces.”
Indeed, the photoshoot features personalities that are often seen mixing pieces from the brand with their personal style. Reemami Fashion Prize ambassador Lana El Sahely, who is also the founder of the blog L’Armoire De Lana, fronts the editorial alongside Qatar-based fashion influencer Dalia Nsouli and Farrah Gray, loyal customer of the label. Styled in the collection (which draws on mountain summits), the trio go on an urban exploration of deserted locations. “We wanted to create something natural yet playful,” says Al Banna. “[El Sahely] fits perfectly with the mood, Dalia [Nsouli] is a big Reemami fan––I love how she mixes and matches items that magically come together––and Farrah [Gray], who I recently met, complements the shoot.”
The lineup features string details that trace down the side of a maxi dress and bow accents that embellish sleeves on a caramel velvet pantsuit. Meanwhile, the designer’s signature illustrations are reflected through a kaleidoscope of mountains, climbers, and stars via printed materials and embroidery. Key highlights from the collection are the denim pieces, which the designer introduced for the first time. Convertible jackets can be transformed up to 20 different ways, while two-tone, wide-leg pants are joined together with large eyelets. “Introducing denim was an incredible experience. Stone washing, cutting, and buttoning was something I thoroughly enjoyed,” notes Reemami.
The photoshoot was done in partnership with 2016 DDFC/Vogue Fashion Prize finalist Farah Nasri, the brainchild behind jewelry label Hooked | HKD. Recognized for its sculptural shapes, the label’s Tribijou collection of spiral ear cuffs, geometric rings, and pearl-adorned silhouettes make an appearance in the editorial.
The Reemami Spring 2017 collection has been picked up by Farfetch.com, Browns (London), Al Ostoura (Kuwait), Curve (New York), and LE66 (Dubai).
In the gallery above, see images from Reemami’s Spring 2017 collection photoshoot in collaboration with Hooked | HKD and photographer Sham Enbashi.