DDFC/Vogue Fashion Prize alumni Reem Al Banna, the creative force behind Reemami, has teamed up with Vida Downtown to launch an exclusive pop-up store in Dubai. Kicking off on September 12, the one-day flash sale will showcase pieces from the Sharjah-based womenswear designer’s Spring 2018 collection at discounted prices to get you geared up for back to work.
Entitled “Wanderlust,” the 45-piece collection was inspired by a train ride through Europe, where landscapes change in the blink of an eye from farmlands to sun-drenched meadows. Her vision translates to plaid separates, playfully cut denim, and hand-drawn illustrations of wild flowers smattered on frocks or a row of little sheep on high-waisted pants.
Those who won’t be able to make the flash sale and are keen to get their hands on the covetable pieces will be relieved to know that Reemami is stocked in a number of retailers, including Harvey Nichols in Dubai, Bloomingdale’s and Al Ostoura in Kuwait, and Browns in the UK.
Vida Downtown has been making an effort to celebrate and support emerging and established female creatives in recent months. In June, the upscale hotel hosted a pop-up event to launch Dubai-based jewelry label uSfuur’s limited line in collaboration with Sheikha Nawar Al Qassimi.
Reemami x Vida Downtown is set to launch on Wednesday, September 12 at 4pm in 3in1, Vida Downtown.