Saudi designer Razan Alazzouni uses her passion for sculpture and art to celebrate the female form. With a penchant for silks, free-flowing fabrics, and decorous embroidery, the results may be delicate but they are also come with a sense of boldness, a strength that no doubt stems from the designer’s determination to build a meaningful style signature of her own. Here, Alazzouni reveals her Spring 2018 look book and talks to team Vogue.me about the fusion of elements behind her fashion house.
How do you show your Saudi heritage in your designs?
“My designs are a part of myself and my heritage is as well. My clothing reflect the modern Saudi woman and how she leads her life.”
Which aspect of Arab culture are you most proud of?
“I am proud of everything in my culture, but I am fascinated by our Arabic language. Its depth and elegance is unmeasurable.”
Describe the Spring 2018 collection.
“The Spring 2018 collection is more dynamic than past collections. The beading stands out as gardens of flowers emerge from the clothing. As always, it is feminine and elegant with a twist of modernist in the gold and silver shine.”
What’s your biggest achievement so far?
“My biggest achievement would be gaining recognition with various enterprises worldwide.”
You have been always passionate about the arts. In what way does this show in your designs?
“Art is all about the details. My designs are very intricate and show a lot of layering and thought in the details. The elaborate beading on most of the pieces are a reflection of that.”
Name one artist who inspires you.
“Edgar Degas. I love his ballerinas and their elegant form while still and in movement.”
Name two Arab women who you would like to dress.
“Amal Clooney and Queen Rania.”
At work you mostly listen to…
“Fairouz. Her voice is clear and uplifting, and her music gives me energy and is not over powering at the same time.”
Describe your favorite spot in your studio.
“The store room where I delve between all the different fabric and textures. I experiment with the beads and accessories looking for inspiration.”
Your go-to spot for inspiration?
Italy. It’s the last word in art, nature and inspiration.
What is your core goal as a designer?
“My core goal as a designer is to empower women and increase their confidence through self-image.”
The Razan Alazzouni Spring 2018 collection is available in February 2018 and can be pre-ordered now emailing email@example.com.