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Saudi-Led European Label Ramzen Celebrates its First Pop-Up in Riyadh with an Exclusive Collection

Photo: Courtesy of Ramzen

Milan-based fashion house Ramzen, helmed by Saudi designer Abdul Al Romaizan recently opened the doors to its first pop-up. With his hometown Riyadh as the chosen location for the landmark boutique, Al Romaizan also paid tribute to his roots with a Saudi-exclusive capsule collection. The limited pop-up, from November 15-18, follows the brand’s debut at Milan fashion week earlier this year. “Each exciting milestone feels like a moment in history both for Ramzen and for me personally,” shared the designer with Vogue Arabia.

Upon his arrival in Saudi Arabia, Al Romaizan received a warm welcome from the city, fueling him to build his brand further. With a vision to honor his heritage and the Kingdom, the creative director plans on “showcasing the talent that resides within Saudi’s borders, as well as making Riyadh one of the world’s foremost fashion cities.”

Photo: Courtesy of Ramzen

Portraying fashion as a universal form of art, every piece of Ramzen’s Saudi-exclusive capsule collection reflects the current state of the Kingdom. “The pieces are vibrant, youthful, and designed to reflect the pride and optimism I feel as Saudi talents embrace new opportunities and make their mark in the global cultural economy,” he says. “The styles are comfortable, yet tailored. Saudi green is the predominant color, and we have honored my heritage in a variety of symbolic ways, both obvious and subtle.”

Photo: Courtesy of Ramzen

Claimed to be the first Saudi-led European fashion house, Ramzen has come to be known for its unique combination of Saudi creativity and Italian craftsmanship. “Our brand is very experiential,” says Al Romaizan. “At the pop-up, we are inviting fashion lovers not just to view, touch and try the styles we have created but to also embrace their own personal sense of elegance and expression. Of course, we are eager to show clients the quality of materials and craftsmanship: Each piece is made in Milan, Italy, with exquisite attention to detail. And we are also offering Saudi clients first access to our custom, made-to-measure services, as well.”

Ramzen’s limited pop-up is located at Mansard, A Radisson Collection Hotel in Riyadh, and runs November 15-18.

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