In pursuit of a more sustainable future, Rami Al Ali has made the decision to cancel his couture show this July. Originally intended for Fall-Winter 2020/21, the Syrian designer has decided to postpone the show indefinitely, noting that the next collection will be announced closer to its release date.
Crafted out of the finest materials, Rami Al Ali Couture has enjoyed significant success due to the strong emphasis on intricate detail and attention to artisanal craftsmanship. While the designer’s prêt-à-porter and bridal collections are equally lauded, it is the couture collection that has been sought after by members of the royal family, couture collectors, socialites and celebrities alike. Al Ali previously showcased two couture collections annually in Paris, with changes to this year’s schedule being the first of their kind.
While the ongoing restrictions on account of Covid-19 would have changed the logistics of Al Ali’s show, it is the issue of sustainability that is at the forefront of his decision. In speaking to his choice to disregard the traditional fashion calendar this season, the designer says “we took the decision to not create a new collection this season as we want to be more mindful about our production. Fashion is the most adaptable industry, and very much the mirror of the society.”
Founded largely on the notion that the need for traditional frameworks is not only futile but potentially inappropriate, Al Ali’s announcement reaffirms the reality that couture, in transcending theme and time, is ageless. The decision also implies that the brand’s Spring-Summer 2020 collection will now receive adequate time to be viewed, given it was showcased in Paris a few weeks before the global lockdown commenced. The collection comprised 22 pieces inspired by the orchid and was the 17th season presented by the designer in Paris.
While the release of his next collection is yet to be decided, the move will afford Al Ali and his atelier additional time for the production, without hindering the creative process on account of time constraints.