The sportswear brand that was founded in 1979 by French racer turned filmmaker, Theirry Donard, was first created exclusively for extreme racers and then eventually turned itself into a fashion brand with womenswear at its core. The brand will see the couple play an integral role in the brand as it branches out to other parts of the world such as the Middle East and Asia while steadily growing in regions such as the UK and America. As part of the venture, the two shared a photoshoot of them modeling the brand, and wrote, “This is a special day for us!! We’re proud to join the Perfect Moment family as strategic investors and advisors”.
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Although the investment was recent, Chopra and Jonas have been loyal customers of the brand. “Not having to choose between looking amazing and performing at their highest level is a consumer need that Perfect Moment not only understands, but one that is baked into the ethos of this brand. I am proud to be a strategic investor and advisor to such a bold and trendsetting company. We’re looking forward to a bright future,” shared the 39-year-old in a statement. Jane Gottschalk, creative director of Perfect Moment said, “I can’t think of a more fun, diverse, business savvy couple to help us grow the brand to the next level. They are admired globally not only for their talent, but for their passion for life and impeccable taste. This combination resonates with audiences everywhere, and perfectly represents the values that Perfect Moment is known for.”
The Indian star has also made other business moves which include an investment in the dating app Bumble, followed by another in a start-up, Holberton School for software engineering. The most recent one is Sona Home, a homeware collection that was launched by the actor last month with the intention to introduce Indian heritage and culture into American spaces.